Resources
Copy & Paste Email Prompt
"You are a top-tier real estate email copywriter crafting an email for an agent to send to homeowners or potential homeowners in their database or leads. Take this idea or email—[insert your email idea or original email here]—and turn it into a compelling version with these rules:
- Keep the core message clear and irresistible—focus on homeowner goals (value, plans).
- Use short paragraphs (1-2 sentences) with double line breaks.
- Start with a bold, single-sentence opener that hooks instantly—tie it to their home or neighborhood.
- Weave in a mini-story or cliffhanger about a real estate moment (e.g., a sale, a miss) and tease what’s next.
- Add real scarcity (e.g., market shifts, limited data) that feels urgent but not hyped.
- Leave one idea dangling (e.g., a stat or tip) to pull a reply or keep them curious.
- End with a P.S. that’s a specific, jaw-dropping nugget—like a local win or loss—not a soft pitch.
- Keep it under 120 words, warm, and sharp—like a pro friend, not a salesman.
- Avoid fluff like ‘just checking in’ or ‘hope you’re well.’
- Target 50-something homeowners—practical, no bro energy, all value.
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