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A Letter from the CEO

The following is an internal letter written to the team at Dakno on June 7th. We elected to make this public to ensure everyone knows our stance on the current injustices happening today.

Hi Team,

This message is long overdue. I’ve spent too much time trying to articulate what to say. And, if I’m being honest, I was afraid I might say the wrong thing or be taken out of context. Looking back, I realize I was focusing on the wrong thing. I was focusing on me, on how I would come across instead of focusing on the true need and issues.

Like many Americans, I watched in shock the horrific murder of George Floyd. I had a range of emotions of anger and sadness that something like this could happen in today’s age.

America needs to do better. But, more importantly, I need to do better, we as a company need to do better. Real change is long overdue. And I feel it's our responsibility to help make that change happen. Individually and as a company, we can use our influence and our reach to help make a difference, end racism, and provide equal opportunity for everyone.

So while we continue to think through different ways to make an impact, I wanted outline what we are putting in place so far.

At a company level, we have established a $80,000 grant to help black owned businesses in our industry. We are also putting together resources that help educate not only our clients but also our team members on how to promote equality within the real estate industry and beyond. We are working on scripts and tools to better equip you on how handle situations where racism might be evident. Finally, we are reviewing our hiring practices to take a more proactive approach in having a diverse workforce.

On an individual level, I would encourage everyone to be involved in community events as well as contribute to organizations that fight to end racism, police brutality and poverty.

I know these are small, but it's a start - and we will continue to think through additional ways to help. I can also tell you along the way we are not going to get it right 100% of the time. But, as a team, that's where we can help each other. By asking clarifying questions, seeing the best in each other and extending grace when we don't get it right all the time.

Finally, I want you all to know how much I appreciate the proactive conversations that have been happening. That just reinforces that we have a great group of people who are focused on making a difference. I can only hope that we can look back on this moment and know that real change and good has come out of this horrific event.

All the best,

Brad Carroll

Founder and CEO

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