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Seller Lead Gen Strategy: Equity Estimator
Equity Estimator
Audience and Goal
This strategy is tailored to gaining bottom of funnel seller leads. It allows you to differentiate yourself by offering a unique value proposition instead of the typical "What's my home worth" that is typically oversaturated.
A Turn-key Strategy Ready to Go
Feel free to use this strategy in your marketing. Simply scroll down to download our free resources and if you have any questions along the way, just ask! We'll be happy to help.
Resources
Landing Page
A well designed landing page is critical for success. Be sure your Equity Estimator follows all the best practices of headlines, form fields, submit button and disclosures. We recommend using the optimized Landing Page we created specifically for this strategy. View a sample landing page Add the Landing Page to your site
Email Blast
Send an email blast to your database. The content should focus on not waiting until spring to list your home. Your call to action should drive them to your Equity Estimator Landing page. Download the Newsletter Template
Display and Search Ads
A cost effective way to drive traffic to your Equity Estimator Landing Page is through keyword and display ads. Proper targeting is critical so be sure to use our keyword and sample display ad. Get the Keyword List Download the Display Ad
Social Media
Social Media is a great way to engage your audience. We've created a number of social media posts that drives traffic to your landing page. Download the Social Media Calendar Blog 2 Graphic Content Page Graphic
Email Drip Campaign
The multi-step email drip campaign ensures your new leads are properly incubated. Download the Drip Campaign
"Having a ready made marketing strategy like this is invaluable. It saves me so much time and money. Knowing they've tested and thought through every piece of the strategy means that I can focus on closing instead of worrying about lead generation and incubation."
Walter Burns
