Dakno logo - symbol

Dakno Marketing

Brand Guidelines

Dakno logo - white

Brand Guidelines for Dakno Marketing

Logo Basics

logo elements

The Dakno logo has three variations.

The Primary and Secondary logos may be used interchangeably, but when context is unapparent, the Primary logo should be chosen first.

The symbol can be used as the logo when spacing is limited, as an icon, or as a complimentary design element (example: a watermark).

Primary Logo


Dakno logo - primary

Secondary Logo


Dakno logo - secondary

Symbol


Dakno logo - symbol

Logo Usage

logo color & variations

The Dakno logo is a single-color logo, and may only be used in Dakno Green, white, black, or gray.

On a white background, the Dakno logo should default to Dakno Green, with a gray or black logo also being acceptable alternatives. A white logo should be used on any background color other than white. Only when legibility is compromised (example: a white-washed image), may a black logo be used instead.

A Dakno Green logo should never be shown on a colored background.

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Correct Usage (Applies To All Variations)


Dakno logo - primary
Dakno logo - primary
Dakno logo - primary
Dakno logo - primary
Dakno logo - primary
Dakno logo - primary
Dakno logo - primary

Incorrect Usage (Applies To All Variations)


Dakno logo - primary
Dakno logo - primary

Font Usage

primary font lato regular

Although Dakno’s logo font is Myriad Pro, it should never be used outside of the logo itself. Dakno’s primary font is Lato, with Lato Light, Regular, and Black being the approved styles.

Lato Light should be used as Dakno’s default font. However, when legibility is compromised (example: when the text is overlaying a complex image), Lato Regular should be used instead. Lato Black should be used most sparingly.

Light


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Regular


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Black


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Color Palette

primary colors & accents

Dakno’s primary colors are Dakno Green, White, and Gray.

Dakno’s secondary colors are Black, Dark Green, and Blue. These should be used sparingly, and only when necessary (example: when in need of contrast).

Primary Colors


Dakno Green

C: 54

M: 6

Y: 100

K: 0

R: 133

G: 186

B: 65

HEX: #729F1A

White

C: 0

M: 0

Y: 0

K: 0

R: 255

G: 255

B: 255

HEX: #ffffff

Gray

C: 57

M: 49

Y: 47

K: 15

R: 112

G: 112

B: 113

HEX: #707071

Secondary Colors


Black

C: 50

M: 50

Y: 50

K: 100

R: 0

G: 0

B: 0

HEX: #000000

Dark Green

C: 71

M: 25

Y: 100

K: 9

R: 87

G: 138

B: 1

HEX: #578a01

Blue

C: 94

M: 60

Y: 24

K: 5

R: 3

G: 98

B: 143

HEX: #03628f

Complimentary Elements

icon styles & imagery

When using icons, a thin outline style is preferred. Avoid using solid icons or icons with too much detail.

Dakno embraces light and bright imagery, utilizing white space and tasteful simplicity. Dakno’s work should always be displayed in a professional “mock-up” format.

Icon Examples


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Icon example 3
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Icon example 8

Imagery Examples


Imagery example 1
Imagery example 2
Imagery example 3
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