Dakno Marketing
Brand Guidelines
Brand Guidelines for Dakno Marketing
Logo Basics
logo elements
The Dakno logo has three variations.
The Primary and Secondary logos may be used interchangeably, but when context is unapparent, the Primary logo should be chosen first.
The symbol can be used as the logo when spacing is limited, as an icon, or as a complimentary design element (example: a watermark).
Primary Logo
Secondary Logo
Symbol
Logo Usage
logo color & variations
The Dakno logo is a single-color logo, and may only be used in Dakno Green, white, black, or gray.
On a white background, the Dakno logo should default to Dakno Green, with a gray or black logo also being acceptable alternatives. A white logo should be used on any background color other than white. Only when legibility is compromised (example: a white-washed image), may a black logo be used instead.
A Dakno Green logo should never be shown on a colored background.
Download our logos:
Select Media TypeCorrect Usage (Applies To All Variations)
Incorrect Usage (Applies To All Variations)
Font Usage
primary font lato regular
Although Dakno’s logo font is Myriad Pro, it should never be used outside of the logo itself. Dakno’s primary font is Lato, with Lato Light, Regular, and Black being the approved styles.
Lato Light should be used as Dakno’s default font. However, when legibility is compromised (example: when the text is overlaying a complex image), Lato Regular should be used instead. Lato Black should be used most sparingly.
Light
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Regular
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Black
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Color Palette
primary colors & accents
Dakno’s primary colors are Dakno Green, White, and Gray.
Dakno’s secondary colors are Black, Dark Green, and Blue. These should be used sparingly, and only when necessary (example: when in need of contrast).
Primary Colors
Dakno Green
C: 54
M: 6
Y: 100
K: 0
R: 133
G: 186
B: 65
HEX: #729F1A
White
C: 0
M: 0
Y: 0
K: 0
R: 255
G: 255
B: 255
HEX: #ffffff
Gray
C: 57
M: 49
Y: 47
K: 15
R: 112
G: 112
B: 113
HEX: #707071
Secondary Colors
Black
C: 50
M: 50
Y: 50
K: 100
R: 0
G: 0
B: 0
HEX: #000000
Dark Green
C: 71
M: 25
Y: 100
K: 9
R: 87
G: 138
B: 1
HEX: #578a01
Blue
C: 94
M: 60
Y: 24
K: 5
R: 3
G: 98
B: 143
HEX: #03628f
Complimentary Elements
icon styles & imagery
When using icons, a thin outline style is preferred. Avoid using solid icons or icons with too much detail.
Dakno embraces light and bright imagery, utilizing white space and tasteful simplicity. Dakno’s work should always be displayed in a professional “mock-up” format.
Icon Examples
Imagery Examples
