Real Estate Web Design and Marketing Blog

Welcome back!

In today’s highly competitive online marketing arena, if your real estate website fails to deliver the five critical components below, you could be falling behind your competition. Today at 2:00pm EST (1-26-10), we invite you to view our Dakno live stream as we guide you step by step to understand what home buying and selling consumers want the second they land on your real estate website. Come see for yourself what essential ingredients are needed for your real estate website.

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While our families gather in warm, festive homes to celebrate this special time of year with our loved ones, courageous men and women of our Armed Forces serve and protect our country in distant, often hostile lands.

It is out of a deep respect and admiration to honor and consider these valiant service men and women who choose to sacrifice for our freedom that we elect to convey a small token of our appreciation.

Rather than purchase holiday greeting cards and postage for our clients and friends, the Dakno Real Estate Marketing Team has decided to send a few of our military families Christmas gifts during this holiday season.

To our clients, and friends of Dakno Marketing, we wish you a Merry Christmas and a prosperous New Year for 2010! May you and your families experience a richer life filled with health, blessings and depths of love and joy like you have never experienced!

All the best,

The Dakno Marketing Team

The genesis of this post came as a result of an email I recently sent to Dakno client and Iowa City real estate agent Toni Rubin. Do you find yourself recycling emails as post? You should! That’s how blogging works. Many of the best post you will ever write have already been written! They are sitting in your sent folder of your email client dying to be shared so your readers can benefit from the information. If you have used the same email to answer the same question asked over and over by home buying and selling consumers, retool that email into blog post!!! That way the next time the same question comes your way you can say; “here is the link to a post I wrote that answers your question.”

Thank you Toni for being the inspiration behind this post!

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Part of the DNA of the new breed of real estate agents is their voracious appetite for tech toys. We are all about the “shiny objects”. With the holiday gift giving season upon us, I’m sure you have started your own personal “wish list” of tech toys you want this Christmas. While this list is in no particular order of the “most wanted”, these bright and shiny objects are priced under $150 MSRP. Given our current stingy economy and the state of the housing market in many areas, I figured we all needed to be pretty smart with the budge this year. My compliments to the writers at “WIRED” Magazine and their December 2009 issue for serving as my inspiration for this post.

What Real Estate Pros Want Most This Christmas!

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The legacy of our Thanksgiving holiday dates back to the very foundation of our great country. Signified by the partaking of the harvest feast, Thanksgiving has transcended generations as people throughout the United States gather with family and friends over a meal to offer words of gratefulness. Respecting this time honored tradition, all of us here at Dakno Marketing wish to give pause and offer our own words of thanksgiving.

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If you read my previous post on “Stop Creating More Real Estate Websites“, you now understand my stance on managing multiple real estate websites. I wanted to continue with the “single site solution” theme and talk about ensuing you get the most search engine credit from your single branded solution.
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I’m writing this blog post as I head out to Blog World and New Media Expo. I’ll be on a panel talking about things to think about when hiring a Vendor. But strangely enough,  this blog post isn’t about my session. Instead it’s about the session that’s happening directly after. Reggie Nicolay of My Tech Opinion will be talking about Integrating everything into “One Site”. I’m really looking forward to the session as it’s a topic that I 100% agree with. I think it’s vital to real estate agents building a successful online marketing presence.

Seamless Integration Across All Sites

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Okay, Real Estate Agents, it’s officially time to start taking Facebook seriously.

Facebook isn’t Killing SEO but…

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Bobby and I arrived in the city by the Bay for a big week of RE BarCamp San Francisco, Beer for Bloggers, Blogger’s Connect and Inman Connect! If you can’t be here for these incredible events you can experience much of what this week has to offer at Dakno’s new Facebook resource! If you aren’t a Dakno Fan, please consider becoming connected to one of the most dynamic groups of peeps in real estate.

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Can you say traffic, traffic and more traffic to your blog/website. I’ll never forget sitting in the NYC real estate bar camp and hearing the Phoenix Real Estate Guy, Jay Thompson offer a presentation on his Google Analytics and say how many visitors (big numbers!!) went to his blog as a result of his fireworks post he wrote.

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