Real Estate Marketing Resoruces
Area Optimization Strategy for Neighborhoods and Condos
One of the most underused strategy online is Neighborhood Level Optimization. While everyone is concerned about being #1 in the search engines for broad terms such as "raleigh real estate", few agents tap into neighborhood and community terms. The reality is that these terms yield more qualified traffic (someone searching for a specific neighborhood is farther along in the buying decision vs someone just starting their home search) and is easier to dominate (since less agents even think about going after these keywords).
With this in mind, we have developed a multifaceted strategy to help optimize for neighborhood and community related keywords. And while we always like to do as much optimization as possible, we also want to allow you to determine how aggressive we should be in obtaining the search engine positioning. As a result, we have created this short form so that we can get your input.
As always, if you have any questions, don’t hesitate to ask.