Too Busy to Blog?

Who Is Your Audience?

Blog Content
* Keep it original
* Know your audience 

Who is Your Target Audience?

  • Past Clients
  • Potential Clients
  • Current Clients
  • Search Engines
  • Other Agents/Bloggers/Media

DISC profile
Gen Y, Gen X, Boomers, Classics
Demographic
* Tell a story not just the facts (reporting a schools new budget is cold and boring. Talking with a principal about what’s needed is warm and inviting)
* Show your personality (Your Blog voice)
* Appeal to people’s hot buttons
* Be controversial

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