Welcome back!
You have to know we are all about real estate marketing here at Dakno. I even commented to Tamara Dorris on her Blog Talk Radio Show that “if my eyes are open, I’m marketing“! One of the really cool ideas Brad (@dakno) came up with was to brand everything that stands still. With that said, we slapped some skin on our laptops, iPhones and Flips. Good thing my grand kids are so active or else they would have an extra “layer of skin on them“. 
Learning How to Use Twitter in Your Business!
Often described as public Instant Messenger on steroids, Twitter is micro-blogging in 140 characters. Common “Tweets” include pithy comments, mundane babbling to high-value information and content distribution. The point of Twitter is to be personal and build relationships! Remember, that’s what social media is all about and Twitter is most certainly that – social. If you haven’t heard of Twitter, you been spending too much time under that rock of yours. It’s one of the fastest growing social communities (period!).
While returning from the REtech South Conference event Saturday morning I was reflecting on Friday’s sessions. I’m convinced there are a handful of questions we will never fully agree on that are often brought up during these conferences. Some issues will continue to be debated and cause many in the real estate industry to ponder for themselves.
Back on January 26th I wrote a post “The Dakno Studio Comes to Life“. Little did Brad and I know what started as an idea to build a studio and 
share streaming webinars would explode so quickly. Our initial intention was to live stream webcast of FREE real estate marketing seminars and our Blogging BootCamp sessions. Later we decided to create videos to support our Dakno clients who wanted help with their SwfitBlog powered by WordPress. Knowing all of these client support videos needed a “home” of their own, we decided to build a portal to house a “mashup” of support videos, and FREE marketing videos and make them available to everyone!
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Battling the elements (6 inches of snow), real estate professionals from all over the country will be gathering today to attend the Viginia RE Barcamp held at the Fredericksburg Area Association of Realtors. If you can’t join us in person, we invite you to watch the live video stream provided by Dakno Real Estate Marketing. We will also archive this stream allowing you to watch this event at a later date. So check back here later to watch the event at your leisure.
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A few weeks ago, Bobby and I were invited to host a special “Guest Expert” webinar to be held on Tuesday, Feburary 24th for Michael Russer’s Online Dominance program. Today, while speaking with Michael, we decided to open this up to all agents, not just those in Online Dominance.
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Mark your calendar now for a FREE blogging webinar to be held Thursday, February 12th at 2PM EST. This FREE sneak peek at Blogging BootCamp will be streamed live at www.bloggingbootcamp.com/free. At this special live webcast event you will learn how to ignite your blogging efforts by implementing tips delivered by Brad and myself as we teach you how to:
For more information about this FREE live streaming webinar, visit www.bloggingbootcamp.com/free
It’s been very interesting following the drama with Trulia. In case you missed it, here is a quick recap.
The other day, I noticed Trulia had fallen out of the SERPs (Search Engine Result Pages). Eric Bramlett did some research and noticed that a blog setup on a subdomain of trulia.com was hacked. He put two and two together and assumed because the hack injected hidden text, Google applied a penalty. To be honest, I would have immediately thought the same thing. But I recently consulted with an agent who also had their Wordpress blog hacked. Like Trulia, the blog resided on a subdomain. And while yes, it did result in Google penalizing the subdomain, the main website was not affected. This led me to think Trulia’s low ranking and their hacked blog were two separate issues.
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While on a client call yesterday, I was conducting a review of their search positions and their competitive landscape. When I pulled up their search results I noticed a major player that was notably missing – Trulia. I looked back at my ranking logs and verified that Trulia had consistently ranked at the top for this search term. After the call, I decided to test a few more keywords. Every search that I tried yielded the same result – Trulia missing from Google’s search results.
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Take a look at most real estate websites. When you do find meaningful web copy, many times it’s a struggle to read. It’s like a “War and Peace” novel with forever scrolling content. The sheer thought of it sends me searching for the back-button. Have I written terribly long articles in the past? Yes, but no more. Plus, most real estate web sites fail to use proper sub headlines (designated with a Headline tag-H3) to help tease the site visitor to what the paragraph will say.
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