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Back on January 26th I wrote a post “The Dakno Studio Comes to Life“. Little did Brad and I know what started as an idea to build a studio and share streaming webinars would explode so quickly. Our initial intention was to live stream webcast of FREE real estate marketing seminars and our Blogging BootCamp sessions. Later we decided to create videos to support our Dakno clients who wanted help with their SwfitBlog powered by WordPress. Knowing all of these client support videos needed a “home” of their own, we decided to build a portal to house a “mashup” of support videos, and FREE marketing videos and make them available to everyone! Read the rest of this entry
Battling the elements (6 inches of snow), real estate professionals from all over the country will be gathering today to attend the Viginia RE Barcamp held at the Fredericksburg Area Association of Realtors. If you can’t join us in person, we invite you to watch the live video stream provided by Dakno Real Estate Marketing. We will also archive this stream allowing you to watch this event at a later date. So check back here later to watch the event at your leisure. Read the rest of this entry
A few weeks ago, Bobby and I were invited to host a special “Guest Expert” webinar to be held on Tuesday, Feburary 24th for Michael Russer’s Online Dominance program. Today, while speaking with Michael, we decided to open this up to all agents, not just those in Online Dominance. Read the rest of this entry
Mark your calendar now for a FREE blogging webinar to be held Thursday, February 12th at 2PM EST. This FREE sneak peek at Blogging BootCamp will be streamed live at www.bloggingbootcamp.com/free. At this special live webcast event you will learn how to ignite your blogging efforts by implementing tips delivered by Brad and myself as we teach you how to:
It’s been very interesting following the drama with Trulia. In case you missed it, here is a quick recap.
The other day, I noticed Trulia had fallen out of the SERPs (Search Engine Result Pages). Eric Bramlett did some research and noticed that a blog setup on a subdomain of trulia.com was hacked. He put two and two together and assumed because the hack injected hidden text, Google applied a penalty. To be honest, I would have immediately thought the same thing. But I recently consulted with an agent who also had their Wordpress blog hacked. Like Trulia, the blog resided on a subdomain. And while yes, it did result in Google penalizing the subdomain, the main website was not affected. This led me to think Trulia’s low ranking and their hacked blog were two separate issues. Read the rest of this entry
While on a client call yesterday, I was conducting a review of their search positions and their competitive landscape. When I pulled up their search results I noticed a major player that was notably missing - Trulia. I looked back at my ranking logs and verified that Trulia had consistently ranked at the top for this search term. After the call, I decided to test a few more keywords. Every search that I tried yielded the same result - Trulia missing from Google’s search results. Read the rest of this entry
Take a look at most real estate websites. When you do find meaningful web copy, many times it’s a struggle to read. It’s like a “War and Peace” novel with forever scrolling content. The sheer thought of it sends me searching for the back-button. Have I written terribly long articles in the past? Yes, but no more. Plus, most real estate web sites fail to use proper sub headlines (designated with a Headline tag-H3) to help tease the site visitor to what the paragraph will say.
Dakno’s Blogging Bootcamp combines incredible content filled with search engine rockin SEO tips, results-driven blogging techniques, jaw-dropping ways to use your WordPress system and insightful tips and tricks to help you creatively generate unique content. If you currently author a blog or are considering a blog, this is one blog training course that will help you rocket ahead of your blogging competition! Read the rest of this entry
For all of you who are here from Active Rain to read the rest of the story, welcome to the Dakno Real Estate Marketing blog! Thanks for making the click.
What I Thought Would be a Wasted Afternoon!
With Brad standing in line at the passport office I figured my afternoon was going to be totally unproductive. I walked up to the barista at the Starbucks and placed my order, “grande’ mild blend and a slice of iced lemon pound cake”. She rung it up and said “your bill has been taken care of”. In bewilderment I said “really”. She said “yes”. I wondered who could have performed such a random act of kindness.
In my last post you learned the back story to the genesis of our set and why we went about building it to stream live videos. Using photo’s taken during the construction process, you will see step by step how our new set came to life! It really was a labor of love.
Keep it Simple Or…..?
After giving the concept a little more thought, I decided the set could offer some serious potential to our local real estate clients. Imagine our clients using the set to video tape helpful “How To” videos, creating client video testimonials and many other applications. Because a strand of our DNA is to do things right and with excellence, we decided the low-budget, cable access, 2 chairs, a plant and a bed sheet would not cut it. We had to go bigger! Read the rest of this entry
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