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Recently, Brad and I were honored to be guest on a webinar hosted by our good friend and real estate trainer and social media expert Amy Chorew with The Tech Byte. The next day I received an email question from one of the participants asking a series of questions about selecting domain names for their real estate website. These questions are pretty typical of the questions we are asked from time to time and I thought, why not use the Dakno Real Estate Blog to provide some answers. Read the rest of this entry
The other day I was reading a terrific post by Stephen Fells on the Agency Powersites Blog. Stephen wrote an offbeat humorous post on the unusual images the Google Streetview van has captured in it’s endeavor to map the US. After my chuckle, it came to me the real power of a Google Map and how agents need to take advantage of creating a map using MyMaps by Google!
There is a common misconception among real estate professionals that a newly or even a recently launched website with a new domain name should rank well fresh off the shelf. To exacerbate the problem, some agents also have unrealistic expectations that if they launch a website and upload a smidgen of content to the site, it will rank well and receive a flood of site visitors (traffic). Warning, my “snarkiness” is about to begin! No Dorothy, you can’t “click your heels three times” and have your site rank well for Topeka, Kansas, real estate; you’re not “the Lone Ranger” and there is no “silver bullet” you can fire to have your site gun down your competition and appear at the top of the search engines for Cheyenne, Wyoming real estate; nor is this “The Matrix” and there is no “blue pill” you can take to magically achieve quick search results for a new site (and your new domain name) in Gotham City! The good news is there are tools you can use and best practices you can adopt to gain the much sought after traffic you want.
The genesis of this post came as a result of an email I recently sent to Dakno client and Iowa City real estate agent Toni Rubin. Do you find yourself recycling emails as post? You should! That’s how blogging works. Many of the best post you will ever write have already been written! They are sitting in your sent folder of your email client dying to be shared so your readers can benefit from the information. If you have used the same email to answer the same question asked over and over by home buying and selling consumers, retool that email into blog post!!! That way the next time the same question comes your way you can say; “here is the link to a post I wrote that answers your question.”
Thank you Toni for being the inspiration behind this post!
If you read my previous post on “Stop Creating More Real Estate Websites“, you now understand my stance on managing multiple real estate websites. I wanted to continue with the “single site solution” theme and talk about ensuing you get the most search engine credit from your single branded solution. Read the rest of this entry
This is a commonly asked question among real estate agents and brokerages. Social media sites are great tools to grow your SOI (sphere of influence), to connect, show value, and get to know others in your community. Notice I never mentioned offering your services. Be guilty of that and you’ll develop a less than favorable reputation in the community. You’ll be marked with the scarlet “S” as a “spammer”! Unfortunately, it’s happening all too often-asking for business on social media sites.
Welcome to the Big Cocktail Party Called Social Media!
What a privilege it was to be invited on the Tamara Dorris Blog Talk Radio Show on Wednesday, March 24th. Over the next 2 post I will share with you my notes from Tamara’s show. I thought it would be helpful for you to have access to this Neighborhood Marketing Plan for your little corner of the world.
While it’s awesome to get those great keywords like city name real estate (example-Dallas real estate), too many real estate agents overlook neighborhood keywords (long-tail searches). And the reality is that people who are searching with those neighborhood-centric keywords actually make stronger, more qualified consumers. Why? Someone searching for “Dallas real estate” is just browsing (tire-kickers) in broad generalities while someone searching for homes for sale in the Dallas neighborhood of Preston Hollow are looking for – well, homes for sale in Preston Hollow. There’s a strong probability they may be 30-60 days out instead of 18 months.
If a RE Pro will provide this unique, SEO keyword-rich indexable content it will offer so much search power for the site owner
A few weeks ago, Bobby and I were invited to host a special “Guest Expert” webinar to be held on Tuesday, Feburary 24th for Michael Russer’s Online Dominance program. Today, while speaking with Michael, we decided to open this up to all agents, not just those in Online Dominance. Read the rest of this entry
Mark your calendar now for a FREE blogging webinar to be held Thursday, February 12th at 2PM EST. This FREE sneak peek at Blogging BootCamp will be streamed live at www.bloggingbootcamp.com/free. At this special live webcast event you will learn how to ignite your blogging efforts by implementing tips delivered by Brad and myself as we teach you how to:
The other day I was reading a terrific post by 
exacerbate the problem, some agents also have unrealistic expectations that if they launch a website and upload a smidgen of content to the site, it will rank well and receive a flood of site visitors (traffic). Warning, my “snarkiness” is about to begin! No Dorothy, you can’t “click your heels three times” and have your site rank well for Topeka, Kansas, real estate; you’re not “the Lone Ranger” and there is no “silver bullet” you can fire to have your site gun down your competition and appear at the top of the search engines for Cheyenne, Wyoming real estate; nor is this “The Matrix” and there is no “blue pill” you can take to magically achieve quick search results for a new site (and your new domain name) in Gotham City! The good news is there are tools you can use and best practices you can adopt to gain the much sought after traffic you want.
If you read my previous post on “
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